Customer Data Platform Landscape: Different Types of CDP

  Data Ingestion and Identity is the winning feature of a Customer Data Platform (CDP). It didn’t stop there. Marketers need swift information distillation and processing for cutting-edge insights and recommendations. It requires a universal configuration of heterogeneous data into comprehensible formats. It needs to meet the goals of a customer experience strategy. A CDP,…

Evolution Of Customer Data Platform (CDP)

Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was updated by an account manager into the Customer Relationship Management tool (CRM), or used a lead generation tool to bring data into it. But, the marketer now wants to talk to…

Forrester calls FirstHive “An Emerging New Tech B2B Data Management Solution”

The Forrester’s report titled “New Tech: B2B Marketing Data Management Solutions” released for Q1 2019, Forrester reviews emerging vendors in B2B marketing data management sector. Forrester has identified FirstHive as one of the promising early stage, emerging New Tech Data Management Solution for B2B marketers. FirstHive is categorized as one of the few Standalone Customer…

What is A Customer Data Platform (CDP)?

“I was super excited about our 25th-anniversary celebrations. My wife and I divided the long invitee list by preference and started sending e-invites and phone messages. After a few messages, two of my friends who also are my wife’s friends sent me a response. It was embarrassing to read it. ‘We already received it from…