Fitting Round Pegs in Square Holes a.k.a. Using B2B Marketing Automation tools for your B2C requirements
Many marketers are still trying to achieve their B2C Marketing objectives by using tools or platforms intended for the B2B environment. Either this, or they end up discounting the benefits of Marketing Automation altogether for their B2C use case. This whitepaper endeavors to highlight the difference between the two and provide tips on how to select a right B2C Marketing Automation partner for your business.