Go beyond traditional automation logics and start engaging with your customers across channels that they care about the most. The most interesting part of this entire exercise is that with FirstHive, you can go across multiple channels to reach out to your customers or prospects with automated communication. For Instance, you can automate an ‘Introduction’ email to the people who have liked your post on Facebook. You can again set up a “discount offer” SMS text after a week to those who did not respond to your email. You see, how the chances of customer engagement has sharply risen just because you have an option of covering multiple channels in your marketing automation. All this happening in the backend while you’re sipping Blue Hawaii in Hawaii.