All posts in Email Template Recommended Best Practices

Here is a detailed video on “how you import data to FirstHive” Hassle-free!!

Here is a detailed video of how to navigate to SMS Analytics and how to read them better!

What are Conversions API The Conversions API allows advertisers to send web events from their servers directly to Facebook. The website has to have Facebook Pixel. Facebook Pixel documents user data in cookies (which is 1st party). The server will save user information in the same way that it saves . . . Read more

Prerequisite:  Set up a Firebase Cloud Messaging client app in your Android APP https://firebase.google.com/docs/cloud-messaging/ios/client The FirstHive APP push API is implemented in your app as per the steps shared in the SDK integration document. The App needs to support key-value in their app   Once the above is in place, . . . Read more

Prerequisite: The website needs to  implement additional code to pass the youtube video event data into the data layer. There are external forums available that define how to enable this in the GTM datalayer. Few for reference https://www.cardinalpath.com/blog/youtube-video-tracking-with-gtm-and-ua-a-step-by-step-guide https://www.simoahava.com/analytics/the-youtube-video-trigger-in-google-tag-manager/ Disclaimer: These are not validated by FirstHive.  These are few open . . . Read more

Introduction This document explains the steps that need to be followed to set up Adword and Facebook remarketing tag using FirstHive’s Tag manager interface. Benefits of using Tag manager for setting up Remarketing tags. Better management and control over your tags. Higher security. Code optimization. Release IT from marketing code . . . Read more

To let FirstHive track the user behavior on your website, its tracking code needs to be placed on the target website or landing pages. A code similar to the below sample code would be provided for your account. This needs to be placed on the target website for FirstHive to . . . Read more

To let FirstHive track the user behavior on your hybrid App, its tracking code needs to be placed in the index file to load for every screen. Sample Tag manager code <!– FH Tag Manager –> <script type=”text/javascript”> var _mtm = _mtm || []; _mtm.push({‘mtm.startTime’: (new Date().getTime()), ‘event’: ‘mtm.Start’}); var . . . Read more

This document describes the steps to be followed to integrate FirstHive Analytics into your application ─ Prerequisite:  A site ID (idsite)  needs to be created for your APP in your FirstHive account to map the tracking to your account. Contact your FirstHive rep for the Site ID if not already . . . Read more

There are few scenarios due to which when Facebook ad account is linked to FH, the connection is not formed correctly eg. a few access permissions are unchecked while linking the account, Facebook API upgrade leading to access token expiry etc. To fix this issue, you need to unlink and . . . Read more