Marketing Technology

A Guide to Narrowcasting

Narrowcasting refers to the targeted segmentation of media dissemination. It involves targeting media messages at specific segments of the public defined by values, preferences, or...
Team FirstHive
3 min read

How the digital revolution has changed marketing!

What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make...
Team FirstHive
3 min read

How Online marketing gives you an edge over Offline…

First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever.  Of...
Team FirstHive
2 min read