direct marketing

8 Important Things to Consider Before A/B Testing

As most marketers would know, A/B testing (also called split testing or bucket testing) is the process of testing multiple variations of web pages...
Team FirstHive
2 min read

5 Tips to Double Your Email Open Rates

I won’t get into a generic introduction to this blog by saying how important email marketing is, or how it is 40 times more...
Team FirstHive
4 min read