Digital Marketing

How Big Data is Shifting The Marketing Paradigm!

It was not too long ago that when the Cambridge Analytica team did their job, the world might/might not have been put in grave...
Team FirstHive
3 min read

Building a Killer Marketing Technology Stack!

Marketing Technology stack, or MarTech stack, is the collective usage of relevant technologies for your marketing. Even if you’re using just one tool for...
Team FirstHive
2 min read

A Guide to Narrowcasting

Narrowcasting refers to the targeted segmentation of media dissemination. It involves targeting media messages at specific segments of the public defined by values, preferences, or...
Team FirstHive
3 min read