Big Data
Marketing Technology as a sector is growing at a break neck pace and gaining traction, even among traditional markets. With CMOs becoming big spenders...
Big data is often considered to be something that is mystical, magical and indeed esoteric that only tech geeks understand. Do you also think...
Years back, marketers would run a campaign, and pray. Pray that the media mix chosen would work, Pray that the optimal set of consumers...
