Customer Data platform

CDP and its Strategic Value to the Larger Marketing…

That quarter in your calendar year when you evaluate tech solutions and implement them into your organization is the most heated one. As a...
Team FirstHive
3 min read

DMP vs CDP vs CRM

Customer-centric CMOs use a data-driven approach to make their decisions and interact with their audience. The reason is that data-driven organizations are 23 times...
Team FirstHive
2 min read

Why should B2B Marketers care about Customer Data Management?

A recent report published by Forrester concluded that “Data Management Masters will rule the world.” This brings a pressing need on to B2B marketers...
Team FirstHive
2 min read