Customer Data platform

Evolution Of Customer Data Platform (CDP)

Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was...
Team FirstHive
2 min read

What is A Customer Data Platform (CDP)?

“I was super excited about our 25th-anniversary celebrations. My wife and I divided the long invitee list by preference and started sending e-invites and...
Team FirstHive
6 min read

6 Personalization Opportunities for your Retail Brand.

As I drove down to work, I spotted a coffee shop. To battle the heavy day, I ordered a hot cappuccino. The guy on...
Team FirstHive
4 min read